Dyode
Owns strategy, design, analysis, and measurement.
Bedrosians Engineering
Owns all build and QA.
Total Initiatives
33
Active
15
In motion
Awaiting Client
1
Needs direction
In Development
1
Live Tests
0
Won Tests
0
Blocked
0
Strategic Phases
Current Active Queue
In motion this cycle
Client Action Items
Owned by client or awaiting direction
Status Distribution
- Active15
- Awaiting1
- Successful0
- Blocked0
- Backlog17
Ownership Split
- Dyode30
- Shared1
- Bedrosians2
Bedrosians Business Baseline
Source-of-truth metrics that every initiative is prioritized against.
CVR
0.82%
AOV
$324.26
Revenue
$12.78M
Sessions
4.8M
Mobile Sessions
53.1%
Mobile Revenue
21.5%
Desktop Revenue
77.9%
Purchases
39,834
- Mobile = discovery + demand driver
- Desktop = primary conversion device
- Discovery friction likely suppresses conversion
- High consideration / freight ecommerce behavior
- Top SKUs are repeatable small-format tiles
- Users favor versatile, easy-to-understand products
Highest Impact Initiatives
High priority, ranked by estimated lift
Next Recommended Priorities
Ready to advance into dev or test
Recently Updated
Latest movement in the tracker